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Service — 03

Digital
Audio

Audio is one of the most intimate channels in digital media. When someone is listening, they're really listening — and your brand has the chance to show up in that moment with clarity.

39% of Canadians listen to streaming audio daily. Most brands still aren't advertising there — which means the channel is underpriced, underutilised, and wide open. We plan and buy across the full digital audio landscape, matching your message to the right platform and the right listener.

Unlike display or social, audio demands attention. It reaches people during commutes, workouts, and focused work sessions — moments when they're genuinely present. That presence is worth something.

Platforms we work with

Spotify

The world's most popular music and podcast streaming platform. We run targeted audio and video campaigns through Spotify Ads Manager and the Spotify Audience Network, reaching listeners by age, location, music taste, and listening behaviour. Contextual targeting at its sharpest.

Amazon Music

Reach Amazon's extensive listener base with audio ads across their free tier. Particularly effective for product and retail brands, given Amazon's first-party purchase data. If your audience shops on Amazon, they're listening on Amazon Music.

YouTube Music

Combine the reach of YouTube's audio and music streaming with Google's targeting capabilities. Ideal for campaigns running alongside broader YouTube or video activity — one audience, multiple touchpoints.

Deezer

A strong platform for reaching music listeners across Canada and internationally. We access Deezer inventory programmatically, giving your brand presence beyond the most crowded platforms — often at more efficient CPMs.

Canadian Streaming & Podcast Networks

We buy across Canadian digital audio inventory including CBC Listen, Stingray, and major podcast networks — connecting your brand to local audiences in a trusted, engaged context. Particularly effective for regional and Atlantic Canada campaigns.

What's included

Platform strategy and channel mix planning
Audience targeting and campaign setup
Audio creative production — scripted, voiced, and produced
Campaign management and optimisation
Reporting on reach, frequency, and brand lift
Cross-channel integration with social and search

Ready to get into ears?

Get in touch →